Categories

Tools grouped by what each one mainly does. Tools in a group mostly do the same job.

Crosses the most borders

BigQuery30 connections to other territories

Newly forming

By what they do

A tool can do up to three jobs. It's listed under each, and only its main job decides its rivals.

CRM

Salesforce, HubSpot

Marketing automation

Customer support

Zendesk, Intercom

Finance and billing

Stripe, NetSuite

Operational databases

Postgres, MySQL

Data ingestion

Fivetran, Airbyte, Stitch, Matillion, dlt

Reverse ETL

Census, Hightouch, Polytomic

Event collection

Segment, RudderStack

Also: Hightouch

Warehouses and lakehouses

Snowflake, BigQuery, Databricks, Redshift, ClickHouse, MotherDuck

Transformation

dbt, SQLMesh, Coalesce

Also: Databricks

Orchestration

Airflow, Dagster, Prefect

Data observability

Monte Carlo, Bigeye, Elementary, Soda

Also: Atlan

Catalog and governance

Atlan, Alation, Collibra, DataHub

Semantic layer

Also: dbt

BI and dashboards

Looker, Tableau, Power BI, Metabase, Sigma, Omni, Lightdash

Also: Hex

Analytics notebooks

Hex, Deepnote, Mode

Also: Databricks, Sigma

Work and automation